Coupons - deal or no deal?

I was clipping coupons tonight and I have to say, I was unusually disappointed. I only found a few, in the past I would have found a ton. Not that I used all of those, but I  kept them in case I needed something I frequently bought or if there was a good sale (use the coupon with the sale = fantastic deals!). I was talking to my mom and grandmother (coupon experts) and they too felt that coupons are becoming less beneficial than ever before. Oy!